Philips Mobile enters Indian market in partnership with ÖSEL Devices Ltd.
Philips, a globally renowned brand with a legacy of over 150 years of innovation, is set to make a strong entry into India’s mobile phone market. In a significant move, ÖSEL Devices Ltd. has acquired the exclusive brand license for Philips Mobile in India—signaling a major milestone for the nation's mobile industry.
ÖSEL Devices Ltd. – driving the Philips Mobile vision in India
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Smartphones -
Smartwatches
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Surface Laptops
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Tablets
Currently, Philips feature phones are already available in India. Through this collaboration, Indian consumers can now experience the trusted legacy of Philips in the form of mobile devices that are feature-rich, affordable, durable, and specifically tailored to meet the needs of Indian users.
ÖSEL Devices Ltd. - Steering the Philips Mobile Vision in India Philips devices are to be developed and marketed by ÖSEL Devices Ltd., who have vast knowledge in electronics and market distribution. ÖSEL will serve as the brand custodian of Philips Mobiles in India and is tasked with ensuring that robust feature phones will be delivered, which represent the brand’s global values and local preferences. Trust and brand consistency will be built by ÖSEL through product development and after-sales support, making sure the Philips brand resonates with the Indian mobile market.